Context Adoption in Mobile TV - New Ways to Increase Customer Acceptance

2010-06 | working paper. A publication with affiliation to the University of Göttingen.

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​Context Adoption in Mobile TV - New Ways to Increase Customer Acceptance​
Caus, T.; Christmann, S.; Rudolph, R.& Hagenhoff, S.​ (2010)

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Authors
Caus, Thorsten; Christmann, Stefan; Rudolph, René; Hagenhoff, Svenja
Abstract
Studies about Mobile TV show that this way of television generally meets with user interest. Disagreement about technical standards, discrepancies between the actors in the mobile TV sector and little user acceptance about the concrete Mobile TV offering are reasons for the failure of Mobile TV in Germany. This paper presents a concept which addresses the requirements of the relevant Mobile TV actors and uses context adoption to provide TV contents according to user needs.
Issue Date
June-2010
Organization
Professur für Anwendungssysteme und E-Business 
Working Group
Konvergente Märkte der Internetökonomie 

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