%0 Journal Article %A Birgit Schmidt %T On the "golden" path - Alternative business model for Open-Access-primary publication %D 2007 %I Vittorio Klostermann Gmbh %X Publications in open access media can be used free of charge but nevertheless need to be financed. The scholars, institutions and libraries, as well as research funders, who contribute to making this possible, thus now find themselves in a new position within the publication chain and change the dynamics of supply and demand in the scientific publication market. The present report analyses current business models for primary publications with respect to their dynamics and points out some opportunities and risks.