Estimating time-varying parameters in brand choice models: A semiparametric approach

2018 | journal article. A publication with affiliation to the University of Göttingen.

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​Estimating time-varying parameters in brand choice models: A semiparametric approach​
Guhl, D.; Baumgartner, B.; Kneib, T.   & Steiner, W. J.​ (2018) 
International Journal of Research in Marketing, 35(3) pp. 394​-414​.​ DOI: https://doi.org/10.1016/j.ijresmar.2018.03.003 

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Authors
Guhl, Daniel; Baumgartner, Bernhard; Kneib, Thomas ; Steiner, Winfried J.
Issue Date
2018
Journal
International Journal of Research in Marketing 
ISSN
0167-8116

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