Integrating a Real-Life Experience with Consumer Evaluation: Sensory Acceptance and Willingness to Pay for Coffee Drinks in a Real Café
2022 | journal article. A publication with affiliation to the University of Göttingen.
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Integrating a Real-Life Experience with Consumer Evaluation: Sensory Acceptance and Willingness to Pay for Coffee Drinks in a Real Café
Ohlau, M. & Risius, A. (2022)
Journal of International Food & Agribusiness Marketing, 34(2) pp. 123-143. DOI: https://doi.org/10.1080/08974438.2022.2046671
