Prof. Dr. Maik Hammerschmidt

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  • 2021 | Journal Article
    ​ ​Competition versus cooperation: How technology-facilitated social interdependence initiates the self-improvement chain​
    Wolf, T. ; Jahn, S.; Hammerschmidt, M.   & Weiger, W. H. ​ (2021) 
    International Journal of Research in Marketing, 38(2) pp. 472​-491​.​ DOI: https://doi.org/10.1016/j.ijresmar.2020.06.001 
    ​Details  DOI 
  • 2021 | Journal Article | Research Paper
    ​ ​Influence of element distribution on mechanical properties in the bonding zone of explosively welded steels​
    Borchers, C. ; Arlt, J.; Nowak, C.; Gärtner, F.; Hammerschmidt, M. ; Kreye, H. & Volkert, C. et al.​ (2021) 
    Scripta Materialia, 199 pp. 113860​.​ DOI: https://doi.org/10.1016/j.scriptamat.2021.113860 
    ​Details  DOI 
  • 2020 | Journal Article
    ​ ​Toward a theory of spirals: the dynamic relationship between organizational pride and customer-oriented behavior​
    Kraemer, T.; Weiger, W. H. ; Gouthier, M. H. J. & Hammerschmidt, M. ​ (2020) 
    Journal of the Academy of Marketing Science, 48(6) pp. 1095​-1115​.​ DOI: https://doi.org/10.1007/s11747-019-00715-0 
    ​Details  DOI 
  • 2020 | Journal Article
    ​ ​Experiences that matter? The motivational experiences and business outcomes of gamified services​
    Wolf, T. ; Weiger, W. H.   & Hammerschmidt, M. ​ (2020) 
    Journal of Business Research, 106 pp. 353​-364​.​ DOI: https://doi.org/10.1016/j.jbusres.2018.12.058 
    ​Details  DOI 
  • 2019 | Journal Article
    ​ ​Who’s pulling the strings?​
    Weiger, W. H. ; Wetzel, H. A.   & Hammerschmidt, M. ​ (2019) 
    European Journal of Marketing, 53(9) pp. 1808​-1832​.​ DOI: https://doi.org/10.1108/EJM-10-2017-0777 
    ​Details  DOI 
  • 2019 | Journal Article | 
    ​ ​The Perils of Service Contract Divestment: When and Why Customers Seek Revenge and How It Can Be Attenuated​
    Haenel, C. M.; Wetzel, H. A.   & Hammerschmidt, M. ​ (2019) 
    Journal of Service Research, 22(3) pp. 301​-322​.​ DOI: https://doi.org/10.1177/1094670519835312 
    ​Details  DOI 
  • 2018 | Journal Article
    ​ ​Building and leveraging sports brands: evidence from 50 years of German professional soccer​
    Wetzel, H. A. ; Hattula, S.; Hammerschmidt, M.   & van Heerde, H. J.​ (2018) 
    Journal of the Academy of Marketing Science, 46(4) pp. 591​-611​.​ DOI: https://doi.org/10.1007/s11747-018-0580-y 
    ​Details  DOI 
  • 2018 | Journal Article
    ​ ​The burden of rank: The impact of preferred supplier status on excessive buyer requests​
    Hammerschmidt, M. ; Wetzel, H. A.   & Arnold, T. J.​ (2018) 
    Industrial Marketing Management, 71 pp. 19​-26​.​ DOI: https://doi.org/10.1016/j.indmarman.2017.10.005 
    ​Details  DOI 
  • 2018 | Conference Paper | 
    ​ ​Gamified Digital Services: How Gameful Experiences Drive Continued Service Usage​
    Wolf, T. ; Weiger, W. H.   & Hammerschmidt, M. ​ (2018)
    ​Proceedings of the 51st Hawaii International Conference on System Sciences. ​51st Hawaii International Conference on System Sciences​, Hawaii.
    Hawai​: University of Hawaiʻi at Mānoa. DOI: https://doi.org/10.24251/HICSS.2018.147 
    ​Details  DOI 
  • 2017 | Journal Article
    ​ ​Can doing good lead to doing poorly? Firm value implications of CSR in the face of CSI​
    Lenz, I.; Wetzel, H. A.   & Hammerschmidt, M. ​ (2017) 
    Journal of the Academy of Marketing Science, 45(5) pp. 677​-697​.​ DOI: https://doi.org/10.1007/s11747-016-0510-9 
    ​Details  DOI 
  • 2017 | Journal Article
    ​ ​Leveraging marketer-generated appeals in online brand communities​
    Weiger, W. H. ; Wetzel, H. A.   & Hammerschmidt, M. ​ (2017) 
    Journal of Service Management, 28(1) pp. 133​-156​.​ DOI: https://doi.org/10.1108/JOSM-11-2015-0378 
    ​Details  DOI  WoS 
  • 2016 | Journal Article | Research Paper
    ​ ​Microstructure and mechanical properties of medium-carbon steel bonded on low-carbon steel by explosive welding​
    Borchers, C. ; Lenz, M.; Deutges, M.; Klein, H.; Gaertner, F.; Hammerschmidt, M.   & Kreye, H.​ (2016) 
    Materials & Design, 89 pp. 369​-376​.​ DOI: https://doi.org/10.1016/j.matdes.2015.09.164 
    ​Details  DOI  WoS 
  • 2012 | Journal Article
    ​ ​Principles and Principals: Do Customer Stewardship and Agency Control Compete or Complement When Shaping Frontline Employee Behavior?​
    Schepers, J.; Falk, T.; de Ruyter, K. O.; de Jong, A. D. & Hammerschmidt, M. ​ (2012) 
    Journal of Marketing, 76(6) pp. 1​-20​.​
    ​Details  WoS 

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