Prof Dr. Hauke A. Wetzel

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  • 2019 | Journal Article
    ​ ​Who’s pulling the strings?​
    Weiger, W. H. ; Wetzel, H. A.   & Hammerschmidt, M. ​ (2019) 
    European Journal of Marketing, 53(9) pp. 1808​-1832​.​ DOI: https://doi.org/10.1108/EJM-10-2017-0777 
    ​Details  DOI 
  • 2019 | Journal Article | 
    ​ ​The Perils of Service Contract Divestment: When and Why Customers Seek Revenge and How It Can Be Attenuated​
    Haenel, C. M.; Wetzel, H. A.   & Hammerschmidt, M. ​ (2019) 
    Journal of Service Research, 22(3) pp. 301​-322​.​ DOI: https://doi.org/10.1177/1094670519835312 
    ​Details  DOI 
  • 2018 | Journal Article
    ​ ​Building and leveraging sports brands: evidence from 50 years of German professional soccer​
    Wetzel, H. A. ; Hattula, S.; Hammerschmidt, M.   & van Heerde, H. J.​ (2018) 
    Journal of the Academy of Marketing Science, 46(4) pp. 591​-611​.​ DOI: https://doi.org/10.1007/s11747-018-0580-y 
    ​Details  DOI 
  • 2018 | Journal Article
    ​ ​The burden of rank: The impact of preferred supplier status on excessive buyer requests​
    Hammerschmidt, M. ; Wetzel, H. A.   & Arnold, T. J.​ (2018) 
    Industrial Marketing Management, 71 pp. 19​-26​.​ DOI: https://doi.org/10.1016/j.indmarman.2017.10.005 
    ​Details  DOI 
  • 2017 | Journal Article
    ​ ​Can doing good lead to doing poorly? Firm value implications of CSR in the face of CSI​
    Lenz, I.; Wetzel, H. A.   & Hammerschmidt, M. ​ (2017) 
    Journal of the Academy of Marketing Science, 45(5) pp. 677​-697​.​ DOI: https://doi.org/10.1007/s11747-016-0510-9 
    ​Details  DOI 
  • 2017 | Journal Article
    ​ ​Leveraging marketer-generated appeals in online brand communities​
    Weiger, W. H. ; Wetzel, H. A.   & Hammerschmidt, M. ​ (2017) 
    Journal of Service Management, 28(1) pp. 133​-156​.​ DOI: https://doi.org/10.1108/JOSM-11-2015-0378 
    ​Details  DOI  WoS 
  • 2014 | Journal Article
    ​ ​Gratitude Versus Entitlement: A Dual Process Model of the Profitability Implications of Customer Prioritization​
    Wetzel, H. A. ; Hammerschmidt, M. & Zablah, A. R.​ (2014) 
    Journal of Marketing, 78(2) pp. 1​-19​.​
    ​Details  WoS 

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https://publications.goettingen-research-online.de URI: /cris/rp/rp75691
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